MARKETING

With over 38 million households with children and over 72 million people under the age of 18 in the U.S., there is no question that there is a market for family protection.

MerSOS will enter the market with a smart phone app that will be marketed to young women from 16-34 and then move into child protection. These markets represent the core of our business. Once launched there is a great opportunity to then move into different markets such as: adults, corporate executives, military, pets and more.

MerSOS will start with an online marketing campaign for the female market and then move into a sponsorship/mobile marketing campaign. This will target families and incorporate a strong safety campaign to support sales information.

We will build a comprehensive program including female oriented events like fairs, youth sports programs, back to school events and retail parter events.

MerSOS will incorporate a social media/blog element and work with our non-profit partners to incorporate a public safety message campaign to support the product message.

Our marketing strategy will be product specific and speak to consumers how and where they spend their time.

As we grow, our marketing efforts will include a national advertising campaign and eventually grow into global marketing opportunities.

The potential possibilities of any child are the most intriguing and stimulating in all creation
                    -Ray L. Wilbur, Third president of Stanford University