PRODUCTS
With over 38 million households with children and over 72 million people under the age of 18 in the U.S., there is no question that there is a market for family protection.
MerSOS products and services are structured much like a cell phone program. There will be the fashionable device that the process will work through. Secondarily, there will be a service program that will be on an annual contract basis.
The individual products will be segmented by age and gender. The product roll out will start with the youth market and then move into additional market segments over time:
| market | AGE |
break-down |
|---|---|---|
| Youth Market | 5 - 17 |
Age & Gender |
| Adult Market | 18 - 54 |
|
| Senior Market | 55 + |
Gender |
Military | - |
| Pets | - |
- |
Automobiles | - |
* Adult market will highlight segments ie college students; single women; business travelers; corporate executives
The youth product roll out will be tested in a 4 state region prior to a full national launch targeted towards the “Back to School” retail season. Once the national launch has been completed, then we would look to move into the adult and global markets.
We worry about what a child will become tomorrow, yet we forget that he is someone today.
-Stacia Tauscher